Personally, I'm surprised it didn't happen sooner.
Cold Steel deserves everything they potentially get from this as this is their target demographic. I'm just glad no one was killed. :/
EDIT: Cold Steel's response to the Tosh.0 segment. Which I find...lacking, IMNSHO.
In short, if they don't want people to try stupid reckless things with their products, perhaps they shouldn't build their customer base on demonstrating doing stupid reckless (and frequently questionable, considering the number of fast cuts) things with their products. Just sayin'.